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Partner Marketing tactics for 2026

Guided by data, delivered by experts

 

Partner marketing changed. Mass campaigns don't cut through anymore. Generic content gets ignored. Your partners need more.

The 2026 Partner Marketing Catalogue showcases tactics that drive real revenue. Powered by EdisonAI technology and our Momentum Framework, we've analyzed 18,000+ partners to build products that work in the AI era.

Inside: 14 tactics across Insights, Activation, and Delivery. From partner assessments and full-funnel campaigns to ABM orchestration and intelligent lead hubs, everything you need to scale programs that deliver measurable ROI.

Download your copy of the catalogue to see how we're reimagining partner marketing.

Sherpa is trusted by Global Tech Leaders:

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Results from
15 years of Partner Marketing

200+

Programs supported

100% channel, 100% focused on helping global tech vendors deliver more.

100%

Visibility of Partners

Powered by EdisonAi, understand partners alignment and capabilities.

2x ROI

from campaigns

We give the right partners, the right campaigns, which delivers better outcomes.

90%

decrease in wasted spend

75% of partners aren't marketing ready, we identify them and activate them

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How we work

Insight. Activation. Delivery.

Building Marketing Momentum


Our approach, powered by our class-leading AI platform targets the right Partners, with the right campaigns, and identifies future opportunities. Learning and optimizing with every program cycle.

Work smarter, not harder.

What our clients and Channel Leaders say:
Kerstin Demko

"We have a great set of Partners; EdisonAI helps us understand our Partners potential and where we should best need to spend our resources."

Kerstin Demko

VP of Marketing

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Steve Wooledge

"Investing in Sherpa to support our partner ecosystem made a huge impact. They applied their real-life channel experience to help reshape our global partner program"

Steve Wooledge

VP Global Partner Marketing

Alteryx

Gemma Telford

"Exceptional technology marketers who understand EMEA-wide marketing and technology demand generation."

Gemma Telford

EMEA Partner Marketing Manager

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