Full-service Smarter Recruitment

Partner Recruitment,
Frequently Asked Questions

• What is partner recruitment in channel marketing?

  Partner recruitment in channel marketing is the process of identifying, engaging, and qualifying new partners for a vendor's ecosystem. Targeting organisations with the right alignment, capability, and market fit to become transactional. Sherpa's Partner Recruitment programme manages this end-to-end, from ideal partner profile creation through to qualified lead delivery and vendor handover.

• How do you find and recruit new channel partners?

  Finding and recruiting new channel partners requires a data-driven approach, identifying and prioritising prospects based on alignment to your solution area, marketing capability, and vertical market fit rather than volume alone. Sherpa uses EdisonAi to profile and prioritise target partner organisations before any campaign begins, ensuring outreach is focused on partners most likely to become transactional.

• How long does a partner recruitment programme take?

  A partner recruitment programme typically runs over a minimum of six months, covering programme build and infrastructure in the first few weeks, followed by multi-touch digital campaign execution, lead qualification, and vendor handover.

• When should a vendor invest in a partner recruitment programme?

  A vendor should invest in a partner recruitment programme when their existing ecosystem lacks the coverage, capability, or capacity to meet revenue objectives, particularly when entering new markets, launching new solutions, or scaling into new geographies. Sherpa's programme is designed for vendors who need a fully managed, data-led approach to building a higher quality partner pipeline faster than internal teams can deliver.