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Partner Recruitment

Do's and Don'ts to build a Smarter, Scalable Ecosystem


Partner recruitment isn’t just about outreach—it’s about alignment, clarity, and a scalable strategy.

In this quick-read guide, we break down the essential Do’s and Don’ts that leading tech companies use to build high-performing partner ecosystems. Learn how to avoid common mistakes, define Ideal Partner Profiles, and accelerate onboarding with data-driven precision.

Sherpa are trusted by Global Tech Leaders:

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Results from Sherpa Partner Recruitment campaigns

49
qualified new Partners

Fujitsu

14
x ROI on 2 year contract

Lumen

9
x Pipeline ROI

Epicor

Marketing Momentum TM Gif

How we drive Partner Recruitment success

 

Our approach Sherpa Momentum brings Insights, Activation and Delivery together:

🔍 Insights: Data-Driven Targeting

  • AI-powered EdisonAi pinpoints high-potential partners
  • Identify the right partners to maximize revenue impact
  • Prioritize outreach for efficient resource allocation

🚀 Activation: Compelling Partner Engagement

  • Amplify your product proposition & partner program
  • Deliver the right message at the right time
  • Engage & convert partners with precision marketing

📈 Delivery: A Fully-Managed Pipeline

  • End-to-end partner recruitment execution
  • Transparent reporting & performance insights
  • Industry-leading expertise for scalable success

What our clients and Channel Leaders say:
Kerstin Demko

"We have a great set of Partners; EdisonAI helps us understand our Partners potential and where we should best need to spend our resources."

Kerstin Demko

VP of Marketing

Brivo logo

Steve Wooledge

"Investing in Sherpa to support our partner ecosystem made a huge impact. They applied their real-life channel experience to help reshape our global partner program"

Steve Wooledge

VP Global Partner Marketing

Alteryx

Gemma Telford

"Exceptional technology marketers who understand EMEA-wide marketing and technology demand generation."

Gemma Telford

EMEA Partner Marketing Manager

Paloalto logo-1

 

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