Providing your highest growth Partners with bespoke growth solutions, Partner Account Based Marketing (PABM) delivers true white glove high-end demand generation.
Partner Account Based Marketing is a Partner and Vendor marketing strategy that aims to engage high-value target accounts. By focusing on ideal customer profiles and creating powerful specific activities targeting them, PABM programmes convert high-value prospects into revenue.
The dynamic between Vendor and Partner is ideal for an account based marketing programme.
It provides the opportunity to leverage the value-add of partners propositions, referenceability, expertise and clients to create compelling messages for target accounts.
PABM, gives us the opportunity to engage new partners and grow revenue from your existing relationships.
Sherpa bring a stack of best practice data, tactics, and digital marketing methodology straight into the marketing functions of the partners. Through our managed campaigns, we bring full line-of-sight into performance stats and results of partner marketing activity. As a fully-managed and operated service, partners feel more invested-in, more engaged, and more committed to successful partnership.
Running a Partner ABM programme does have its unique challenges which means that it is crucial to have an ABM expert, not only with technical capabilities, but also with the understanding of partnership/channel marketing.
At Sherpa, we can help with:
ABM through Partners | Bringing hybrid proposition of reseller expertise with vendor product to target accounts
ABM to Partners | Target and grow share of voice, revenue and engagement in multi-vendor partners
ISV & Alliances ABM | Solve additional prospects’ challenges with product partnerships.
ABM for Partner Recruitment | Target the most attractive prospective partners for recruitment