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Channel Partner Sales Enablement Strategy

Our channel Partner enablement services generate high end-customer satisfaction, increased mobility, rapid time to cash for new Partners and growth of existing Partners. With an eye for what it takes to elevate the Partner experience (PX), Sherpa supports global tech Vendors with all aspects of Partner enablement; from the development of joint value propositions to the creation and management of Partner sales incentives and communications programmes.

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  • Joint Value Proposition

    Engaging marketing messages based on customer-centric value propositions. In channel, there is power in the joint solution, in coming together to better meet the customer’s needs.

    Achieve ideal joint positioning of two or more Partners with Sherpa’s five-step process to creating customer-centric joint value propositions.

  • Partner Sales Toolkits

    Create early transactions and success in your Partnerships with Partners who are able to present your solution alongside their own value-add.

    Sherpa will create sales kits that combine your solution with Partner branding to create customer-facing collateral across digital, social and print. Getting Partners transactional as quickly and successfully as possible.

  • Partner Go-To-Market Campaigns

    IDC research shows that the most successful Partners differentiate themselves with expertise. Increase your customer demand and Partner loyalty with authentic, Partner-led content that builds brand awareness in target markets.

    Sherpa helps your Partners meet specific vertical demands via a unique programmatic approach to adapting marketing collateral and packaging it into easy-to-execute campaign kits.

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