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Partner lead & demand generation

Scale your Partner demand generation with pipeline-filling leads

By focusing on leads that meet Partners ideal customer profiles and exhibit buying behaviour, we can help them generate leads, create demand, nurture pipelines and enable sales. Ultimately increasing the ROI from their investment

What is lead generation?

Lead and demand generation involves identifying your ideal customers and creating demand for your products or services. Within partnerships, this can be vendors passing leads to partners, or supporting them to create, nurture and enable pipelines.

4. Lead-generation

Why invest in partnership lead generation?

Great lead generation, creates great return on investment.

In an era where partners work with multiple vendors and lack the capability or capacity to fund and drive end-to-end lead generation. Vendors need to invest.

By understanding the ideal customer profiles, generating leads, providing great nurture flows and enabling sales throughout the buyer's journey. We can capture leads, qualify them and drive more revenue.


Partner lead generation


Why Sherpa?

Sherpa bring a stack of best practice data, tactics, and digital marketing methodology straight into the marketing functions of the partners. Through our managed campaigns, we bring full line-of-sight into performance stats and results of partner marketing activity. As a fully-managed and operated service, partners feel more invested-in, more engaged, and more committed to successful partnership.

Key Metrics

Increase in Marketing ROI
Reduction in Partner marketing management tasks
Increase in Partner participation

How can Sherpa help?

Propelling your lead generation to new heights.

We don’t just focus on generation, we’re committed to supporting the entire lead lifecycle. Creating demand, nurturing pipeline and enabling sales to amplify your return on investment.

How we can create demand:

Early stage: scale your demand generation efforts with qualified leads that are showing genuine buying intent.

Bottom of funnel: delve into the needs, challenges and priorities of your ideal customers. Using this insight to resonate with your prospects and drive engagement.

Multi-stage: acquire engaged pipeline at all stages of the buyer's journey.




Useful lead generation resources

  • Future of channel insights 2023

    Our key takeaways from the Future of Channel webinar. The panel were challenged to discuss the various elements of partnering today and in the future, and how programs should adapt.

  • Introducing EdisonAI

    EdisonAI is the world's first AI-powered assessment and predictive modelling platform that delivers unparalleled insight into the Partner Ecosystem.

  • Epicor 9x Pipeline ROI

    To support recruitment as a core strategic objective, Epicor utilized Sherpa’s Channel recruitment expertise for a long-term, end-to-end managed program across multiple regions.

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