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Fully managed MDF and Partner concierge

A better way to scalable Partner Marketing

Market Development Fund (MDF) still sits at the heart of driving growth with Partners. But a process and range of services that have not changed in 40+ years needs a rethink.

What is a fully managed Market Development Fund (MDF)?

Sherpa provides a full end-to-end solution, from budget management to funding application, to a full audit of all MDF activity and payments. We align technology, process and skilled practitioners to deliver a fully managed MDF service - either on your tech or ours. With reporting, we increase the visibility, control, governance and ROI of all MDF activities.

5. MDF

Why use a fully managed MDF?

Enhance performance without structured marketing solutions.

Our Managed MDF service takes a fresh look at your processes and structures around MDF, and allows you to; 

Deliver more value from MDF | More structured and an integrated approach to Partner Marketing to combat budget under-utilisation and low performance

Invest in a positive Partner Experience | Invest in support which upskills Partners with best practice methodology.

Gain visibility and super-charge results | Get line-of-sight into MDF spend effectiveness through close monitoring of performance and results. Understand where ROI is being driven in order to incrementally improve return.

Access support that is scalable and adaptable | Develop a sophisticated program that can be scaled up or down and provides coverage over type and tier whilst adapting to individual Partner needs.

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Why Sherpa?

Sherpa bring a stack of best practice data, tactics, and digital marketing methodology straight into the marketing functions of the partners. Through our managed campaigns, we bring full line-of-sight into performance stats and results of partner marketing activity. As a fully-managed and operated service, partners feel more invested-in, more engaged, and more committed to successful partnership.

Take a deep dive into Partner MDF marketing planning and idea.

We discussed ways to bring structure around MDF allocation and management, increase partner engagement and gain more visibility of MDF ROI.

Led by Pascale Smith, Director at Sherpa, we were joined by a panel of distinguished, leading experts; Zuleika Philips, UK&I Channel Leader, Zoom and Rob Reynolds, Head of EMEA Channel & Tech Partner Marketing, Verizon.

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Useful MDF and Partner concierge resources

  • Does your MDF give you a competitive edge?

    Sherpa explores the specific challenges and solutions associated with delivering a top-class MDF program. 

  • Future of Channel 2023

    Our key takeaways from the Future of Channel webinar. The panel were challenged to discuss the various elements of partnering today and in the future, and how programs should adapt.

  • Verizon achieves 77% Partner marketing program participation

    Sherpa created an EMEA channel support and acceleration programme with Partner enablement and experience (PX) at its heart.

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