Partner Recruitment

Long-term revenue driving Partnerships all start with the right recruitment

Our end-to-end managed Partner recruitment service refines your recruitment strategy to attract high quality, compatible Partners. This consists of better prospect targeting, increased engagement, greater efficiency and an improved Partner experience.

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What is Partner recruitment?

Partner recruitment is the process of identifying high-value compatible partners and onboarding them into your partnership program. Channel is constantly evolving, so the goal is to stay ahead of the game, recruiting new Partners that align with and can adapt to changing business models, so you’re never playing catch-up.

Why you might need to rethink Partner recruitment

It's a competitive recruitment environment out there - does your internal team have the capacity to combat this?

Your current Partners are not compatible with your future goals and objectives.

You rely on organic recruitment - are you attracting the right types of Partners?

Your internal Channel Account team finds themselves distracted by current Partners and pipeline sales, meaning recruitment often falls to the bottom of the list.

You use telemarketing agencies but you aren't seeing the desired results and you have very low conversions rates.

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Key Metrics

ROI with multi-tactic recruitment approach

87%

Reduction in Partner marketing spend

20x

Increase in Partner lifetime value

Why Sherpa?

Sherpa bring a stack of best practice data, tactics, and digital marketing methodology straight into the marketing functions of the partners.

Through our managed campaigns, we bring full line-of-sight into performance stats and results of partner marketing activity.

As a fully-managed and operated service, partners feel more invested-in, more engaged, and more committed to successful partnership.

How can Sherpa help?

Effective Partner recruitment is the first step in developing a Partner base which complements and matches your own objectives and criteria. Forresters, Jay McBain states:

"Millions of players are influencing our customers with potential co-innovation Partners, so recruitment is a BIG thing now." 2022

Discovery | Gain a clear understanding of the requirements of new Partners and how we measure success alongside ideal Partner profiling - size, type, specialisation and client base.

Build | Create a compelling Partner-centric proposition and a microsite to bring the proposition to life.

Manage | End-to-end managed Partner potential and performance criteria.

Reporting | Ongoing visualizations of the campaigns based on performance results and quarterly business reviews to gain insight into campaign execution.