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Partner Marketing for Distributors 

Data-driven, scalable, and Built for Results 

Scaling vendor relationships, generating high-quality leads, and proving ROI are critical for VADs. Sherpa’s Partner Marketing for Distributors solution provides structured, data-driven programs to help VADs align with vendor goals, scale campaigns, empower partners, and drive measurable results.

Our approach

We blend data, tailored campaigns, and expert-managed delivery to help VADs optimize their marketing investments and drive growth.

Unparalleled insights

Use EdisonAI to identify campaign opportunities, align efforts with vendor goals, and optimize MDF for maximum impact. 

Activation

Execute scalable campaigns—whether for digitally qualified leads or high-value account targeting—tailored to regional and vendor needs.

Delivery

Fully managed services ensure campaigns are executed flawlessly, with real-time adjustments and reporting to optimize performance. 

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Smarter Partner Marketing, proven results 

Sherpa’s data-driven programs blend partner selection, campaign customization, and lead management to deliver accelerated and sustained ROI. By combining insights from EdisonAI and structured program execution, VADs can effectively scale partner marketing and increase vendor satisfaction.

With Sherpa’s Partner Marketing for Distributors you get:

Integrated solution, purpose built for VADs, drives accelerated and sustained ROI. 
Fully managed, white labelled service for streamlined execution.
Flexible, scalable campaigns and enhanced partner engagement.
High-quality leads, and real-time data for performance gains.

What our clients say

EdisonAI helps us understand our Partner's potential and where we should best need to spend our resources.
VP of Marketing
I am confident we have exactly the right marketing activities in place, being managed by Sherpa to ensure our ambitious growth plans are realised.
VP Sales
Ready to see what Sherpa’s Partner Marketing can do for your distribution network? 
Let’s discuss how our tailored programs can help you drive measurable growth. 

Global technology firms trust us to meet their Partnership objectives:

Cisco logo (1) Fujitsu logo-1 Genesys logo-1 Lenovo logo-2 Paloalto logo-1 Sage logo-1 Verizon logo-1 Zendesk logo-1