Partner Marketing for Distributors
Data-driven, scalable, and Built for Results
Scaling vendor relationships, generating high-quality leads, and proving ROI are critical for VADs. Sherpa’s Partner Marketing for Distributors solution provides structured, data-driven programs to help VADs align with vendor goals, scale campaigns, empower partners, and drive measurable results.
Our approach
We blend data, tailored campaigns, and expert-managed delivery to help VADs optimize their marketing investments and drive growth.
Unparalleled insights
Use EdisonAI to identify campaign opportunities, align efforts with vendor goals, and optimize MDF for maximum impact.
Activation
Execute scalable campaigns—whether for digitally qualified leads or high-value account targeting—tailored to regional and vendor needs.
Delivery
Fully managed services ensure campaigns are executed flawlessly, with real-time adjustments and reporting to optimize performance.

Smarter Partner Marketing, proven results
Sherpa’s data-driven programs blend partner selection, campaign customization, and lead management to deliver accelerated and sustained ROI. By combining insights from EdisonAI and structured program execution, VADs can effectively scale partner marketing and increase vendor satisfaction.
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High-Quality, Actionable Leads
Generate digitally qualified leads through data-informed campaigns designed for sustained success.
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Scalable. Structured Programs
Programs tailored to distributor needs, scalable for 1 to 10,000 partners while maintaining vendor alignment.
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Enhanced Partner Engagement
Over 92% partner participation driven by strategic alignment and double-touch lead validation.
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Date-driven optimization
Real-time insights and performance tracking ensure campaigns continuously improve with each cycle.
With Sherpa’s Partner Marketing for Distributors you get:
Integrated solution, purpose built for VADs, drives accelerated and sustained ROI.
Fully managed, white labelled service for streamlined execution.
Flexible, scalable campaigns and enhanced partner engagement.
High-quality leads, and real-time data for performance gains.
What our clients say
EdisonAI helps us understand our Partner's potential and where we should best need to spend our resources.
I am confident we have exactly the right marketing activities in place, being managed by Sherpa to ensure our ambitious growth plans are realised.
Let’s discuss how our tailored programs can help you drive measurable growth.
Global technology firms trust us to meet their Partnership objectives:
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