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Through Channel Marketing Automation

Through Channel Marketing Automation (TCMA) can be defined as using powerful technology to help Vendors drive growth within their Partner base bringing both efficiencies, brand consistency and scale. 

Create a campaign centrally and use this technology to deliver FOR hundreds of partners simultaneously.

Here at Sherpa, we've worked with some of the biggest Channel leaders and have developed a deep understanding of what works, and what doesn't work.

That’s why we have strategically partnered with the PRM specialists at Impartner to further expand the expertise we can offer, and working together we’ve created a service and support offering to make it easier than ever for you to take full advantage of TCMA and Google Ads.

Book a call with our TCMA experts

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Sherpa's Process & Benefits

  • Demand generation for multiple Partners – at scale

  • Exceptional targeting control for highest intent search audience​

  • Fully automated, Partner-branded campaigns​

  • Centrally managed and optimized for best ROI

  • Fully trackable for measurement and performance

Impartner TCMA how it works

The Power of the Next Generation TCMA - free guide.


This guide will help you better understand the possibilities of today’s Through Channel Marketing Automation.

If you are ready to maximize the ROI of your through Partner marketing and grow your Channel, then complete the form below.

Complete form to download guide to TCMA

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