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Introducing

The Partner Marketing Funnel

 

The Partner Marketing Funnel breaks down the key stages vendors need to move partners towards revenue. It’s built for clarity and control, and with our Momentum methodology, we help vendors build the velocity to move faster, smarter, and with measurable impact.

 

Partner Marketing Funnel Blue

We're building a complete guide to the funnel

Want a copy or to help shape the guide? Share your thoughts, questions, or what you'd like us to cover.

Complete Guide

Want help with Partner Marketing?

We can arrange a friendly conversation with a member of the Sherpa team. 

Contact us

Sherpa is trusted by Global Tech Leaders:

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Results from Sherpa Partner Recruitment campaigns

70
million

opportunity identified (average)

2500

Partners assessed

9

Attributes tracked

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How we work, creating velocity in the funnel

Insight. Activation. Delivery.

Building Marketing Momentum


Our approach, powered by our class-leading AI platform targets the right Partners, with the right campaigns, and identifies future opportunities. Learning and optimizing with every program cycle.

Work smarter, not harder.

What our clients and Channel Leaders say:
Kerstin Demko

"We have a great set of Partners; EdisonAI helps us understand our Partners potential and where we should best need to spend our resources."

Kerstin Demko

VP of Marketing

Brivo logo

Steve Wooledge

"Investing in Sherpa to support our partner ecosystem made a huge impact. They applied their real-life channel experience to help reshape our global partner program"

Steve Wooledge

VP Global Partner Marketing

Alteryx

Gemma Telford

"Exceptional technology marketers who understand EMEA-wide marketing and technology demand generation."

Gemma Telford

EMEA Partner Marketing Manager

Paloalto logo-1

 

Get the complete guide, and help shape it!

Share your thoughts, questions, or what you'd like us to cover below, or alternatively just fill in the form to get onto the waiting list.