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Genesys

GTM Sales Enablement Kits for Partners Targeting Multiple Verticals across EMEA

The Challenge

Genesys required support in their Go-To-Market (GTM) and brand awareness strategies within Retail, Insurance and Utilities markets across EMEA.

Specifically, they needed support with content design, creation and delivery in order to:

  • Drive customer demand and increase partner loyalty
  • Create demand in specific vertical markets across EMEA
  • Develop sophisticated marketing collateral for Partners

Sherpa created insurane collateral for Genesys client
Sherpa created utilities collateral for Genesys client

Sherpa's Approach

  • Sherpa developed industry vertical messaging and designed sales enablement toolkits
  • Planned and designed a wide range of assets including e-books, infographics, solutions brochures and industry trend insight reports
  • Each toolkit required localisation for utilisation across EMEA

Testimonial

"Working with Sherpa to develop and deliver the Go-To-Market industry sales kits has been an easy process for us. Sherpa have extensive market knowledge, and this made working with the team a very easy and seamless process.

"They were professional and friendly and were dedicated to really understanding our value proposition and weave that into the content and messaging.
It’s been a real pleasure to work with Sherpa."

Jennifer Campbell, Marketing UKI Director, Genesys

Results

The value Sherpa delivered included:

  • A collaborative approach bringing
    together the Vendor's solution strengths with industry relevance
  • Delivery of easy Go-To-Market campaign packs for direct and indirect channels
  • Localisation of assets for use across EMEA
  • Enablement of Partners to sell to customers with easy Go-To-Market packs
  • Upskilling of sales teams and Partners

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