Genesys required support in their Go-To-Market (GTM) and brand awareness strategies within Retail, Insurance and Utilities markets across EMEA.
Specifically, they needed support with content design, creation and delivery in order to:
"Working with Sherpa to develop and deliver the Go-To-Market industry sales kits has been an easy process for us. Sherpa have extensive market knowledge, and this made working with the team a very easy and seamless process.
"They were professional and friendly and were dedicated to really understanding our value proposition and weave that into the content and messaging.
It’s been a real pleasure to work with Sherpa."
Jennifer Campbell, Marketing UKI Director, Genesys
The value Sherpa delivered included:
Year-on-year you need more revenue from your channel ecosystem. You need tactics that deliver: channel ABM, syndicated demand generation, intent data campaigns and social selling within channel. All measured with microscopic diligence.
Managed Partner enablement ensures rapid time to cash for new Partners, mobility and growth of current Partners, and high-levels of end-customer satisfaction. Excellence in channel enablement requires thought.