The Challenge
Genesys required support in their Go-To-Market (GTM) and brand awareness strategies within Retail, Insurance and Utilities markets across EMEA.
Specifically, they needed support with content design, creation and delivery in order to:
- Drive customer demand and increase partner loyalty
- Create demand in specific vertical markets across EMEA
- Develop sophisticated marketing collateral for Partners
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Testimonial
"Working with Sherpa to develop and deliver the Go-To-Market industry sales kits has been an easy process for us. Sherpa have extensive market knowledge, and this made working with the team a very easy and seamless process.
"They were professional and friendly and were dedicated to really understanding our value proposition and weave that into the content and messaging.
It’s been a real pleasure to work with Sherpa."
Jennifer Campbell, Marketing UKI Director, Genesys
Results
The value Sherpa delivered included:
- A collaborative approach bringing
together the Vendor's solution strengths with industry relevance - Delivery of easy Go-To-Market campaign packs for direct and indirect channels
- Localisation of assets for use across EMEA
- Enablement of Partners to sell to customers with easy Go-To-Market packs
- Upskilling of sales teams and Partners
Related services
Grow
Year-on-year you need more revenue from your channel ecosystem. You need tactics that deliver: channel ABM, syndicated demand generation, intent data campaigns and social selling within channel. All measured with microscopic diligence.
Enable
Managed Partner enablement ensures rapid time to cash for new Partners, mobility and growth of current Partners, and high-levels of end-customer satisfaction. Excellence in channel enablement requires thought.