<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=302321&amp;fmt=gif">


GTM Sales Enablement Kits for Partners Targeting Multiple Verticals across EMEA

The Challenge

Genesys required support in their Go-To-Market (GTM) and brand awareness strategies within Retail, Insurance and Utilities markets across EMEA.

Specifically, they needed support with content design, creation and delivery in order to:

  • Drive customer demand and increase partner loyalty
  • Create demand in specific vertical markets across EMEA
  • Develop sophisticated marketing collateral for Partners

Sherpa created insurane collateral for Genesys client
Sherpa created utilities collateral for Genesys client

Sherpa's Approach

  • Sherpa developed industry vertical messaging and designed sales enablement toolkits
  • Planned and designed a wide range of assets including e-books, infographics, solutions brochures and industry trend insight reports
  • Each toolkit required localisation for utilisation across EMEA


"Working with Sherpa to develop and deliver the Go-To-Market industry sales kits has been an easy process for us. Sherpa have extensive market knowledge, and this made working with the team a very easy and seamless process.

"They were professional and friendly and were dedicated to really understanding our value proposition and weave that into the content and messaging.
It’s been a real pleasure to work with Sherpa."

Jennifer Campbell, Marketing UKI Director, Genesys


The value Sherpa delivered included:

  • A collaborative approach bringing
    together the Vendor's solution strengths with industry relevance
  • Delivery of easy Go-To-Market campaign packs for direct and indirect channels
  • Localisation of assets for use across EMEA
  • Enablement of Partners to sell to customers with easy Go-To-Market packs
  • Upskilling of sales teams and Partners

Related services


Year-on-year you need more revenue from your channel ecosystem. You need tactics that deliver: channel ABM, syndicated demand generation, intent data campaigns and social selling within channel. All measured with microscopic diligence.


Managed Partner enablement ensures rapid time to cash for new Partners, mobility and growth of current Partners, and high-levels of end-customer satisfaction. Excellence in channel enablement requires thought.