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Masterclass: How to scale demand marketing with your Partners.
Sherpa and Impartner explore how to leverage tech and services to accelerate Partner co-marketing efforts at scale.
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Unboxing 'Campaign in a Box
Sherpa Director Pascale Smith discusses the 5 reasons why Vendors are returning to Campaign in a Box.
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Channel Transformation Framework | Why the industry needs it.
Tom Perry introduces the new Channel Transformation Model and discusses why Sherpa have created the Channel Maturity Framework and the Channel growth self assessment.
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What does the channel ecosystem currently look like?
For the latest installment of our Channel Transformation Series, we sat down with Shane Redding from Think Direct to discuss the current trends in B2B Marketing. Part one of three.
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What does positive transformation in channel marketing look like to a Partner?
We sat down with Marcus Leathwood, CMO at Acuity Solutions to discuss the challenges that Partners face when marketing in the channel and some of the positive steps which Acuity have seen in recent years.
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What does Channel Transformation mean for an ISV?
Chief Channel Officer at Skynamo, Brian Howe, chats with Tom Perry about the current state of channel marketing and how the landscape needs to change for success.
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What can be done to transform CX in channel marketing?
In part two of three videos discussing channel marketing, we find out what Shane thinks about the recent CX revolution in B2B marketing: from speed of response, sales and marketing alignment, inside sales and the need for the human touch in channel marketing.
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What key changes are we likely to see across the channel marketing space?
In the final instalment of Tom Perry's discussion with Shane Redding from Think Direct, they discuss Channel Transformation and what she thinks will be integral in transforming channel marketing. Find out what Shane thinks about how we can use tech to transform our marketing, the importance of a definitive value proposition and how we can embed social proof in our marketing plans.
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Tom Perry - State of Channel
Tom Perry, discusses Vendor strategies, common themes in a good ecosystem and emerging Partner types.
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Nimisha Overton - State of Channel
Nimisha Overton, EMEA Partner Programme Lead at Canon discusses strategy change in the tech industry over last 2 years, operating an effective Channel and sustainability in Channel.
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Mike Cotton - State of Channel
Mike Cotton, Sales Director at Impartner discusses strategy change in the last 2 years, client requests and ecosystem and marketplace trends
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