In our channel leadership videos, we speak to industry experts, our own Sherpa team and other channel leaders to discuss and explore current trends and challenges faced by Partners and Vendors.
Sherpa and Impartner explore how to leverage tech and services to accelerate Partner co-marketing efforts at scale.
Watch videoSherpa Director Pascale Smith discusses the 5 reasons why Vendors are returning to Campaign in a Box.
Watch videoTom Perry introduces the new Channel Transformation Model and discusses why Sherpa have created the Channel Maturity Framework and the Channel growth self assessment.
Watch videoFor the latest installment of our Channel Transformation Series, we sat down with Shane Redding from Think Direct to discuss the current trends in B2B Marketing. Part one of three.
Watch videoWe sat down with Marcus Leathwood, CMO at Acuity Solutions to discuss the challenges that Partners face when marketing in the channel and some of the positive steps which Acuity have seen in recent years.
Watch videoChief Channel Officer at Skynamo, Brian Howe, chats with Tom Perry about the current state of channel marketing and how the landscape needs to change for success.
Watch videoIn part two of three videos discussing channel marketing, we find out what Shane thinks about the recent CX revolution in B2B marketing: from speed of response, sales and marketing alignment, inside sales and the need for the human touch in channel marketing.
Watch videoIn the final instalment of Tom Perry's discussion with Shane Redding from Think Direct, they discuss Channel Transformation and what she thinks will be integral in transforming channel marketing. Find out what Shane thinks about how we can use tech to transform our marketing, the importance of a definitive value proposition and how we can embed social proof in our marketing plans.
Tom Perry, discusses Vendor strategies, common themes in a good ecosystem and emerging Partner types.
Watch videoNimisha Overton, EMEA Partner Programme Lead at Canon discusses strategy change in the tech industry over last 2 years, operating an effective Channel and sustainability in Channel.
Watch video
Mike Cotton, Sales Director at Impartner discusses strategy change in the last 2 years, client requests and ecosystem and marketplace trends
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