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During our State of Partnership webinar, featuring insight from; Jay McBain, Chief Analyst at Canalys. Nicole Dezen, CVP, Global Partner Solutions at Microsoft and Tom Perry, CEO of Sherpa, data was a key topic.
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In this webinar, discover how to start harnessing the power of data to take the guesswork out of partner marketing. So you can target the right...
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“For managed services, there is a $15 billion wrap-around service opportunity that’s growing at a 59% compound growth rate over the next five years....
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In an era where artificial intelligence (AI) and marketplaces are transforming Partnership Ecosystems at an unprecedented pace, understanding the...
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In Partnership marketing, two elements set the leading channel marketing agency’s apart; the ability to devise a compelling strategy and the capacity...
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At The Sherpa Group, giving back is at the heart of what we do. Every year, we bring our team together for a special tradition: choosing a charity to...
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In the dynamic realm of Partner Marketing, staying ahead requires innovation. At Sherpa, we're committed to leading the charge with our cutting-edge...
5 min read
Artificial intelligence is transforming the marketing industry to its core, with 61.4% of marketing professionals already leveraging the extensive...
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ImpartnerCon 2024, held from February 5th to 7th, 2024, at the JW Marriott Marquis Miami, was a pivotal event for partner marketing professionals...
4 min read
In hard-fought markets where Partner programs vie for their place in the spotlight, carving out significant revenue-generating Partnerships can be...
