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At The Sherpa Group, giving back is at the heart of what we do. Every year, we bring our team together for a special tradition: choosing a charity to support. This isn't just something we do; it's a big part of who we are. Our charity nomination...
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In the dynamic realm of Partner Marketing, staying ahead requires innovation. At Sherpa, we're committed to leading the charge with our cutting-edge...
5 min read
Artificial intelligence is transforming the marketing industry to its core, with 61.4% of marketing professionals already leveraging the extensive...
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ImpartnerCon 2024, held from February 5th to 7th, 2024, at the JW Marriott Marquis Miami, was a pivotal event for partner marketing professionals...
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In hard-fought markets where Partner programs vie for their place in the spotlight, carving out significant revenue-generating Partnerships can be...
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In today's rapidly evolving business landscape, the role of partnerships has become more critical than ever. Companies are constantly seeking new...
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We caught up with our awesome team at Sherpa to dive into the highlights of 2023 and the contagious excitement building up for 2024. Join the buzz by...
4 min read
Partner Marketing is a collaborative approach where two or more entities join forces to amplify their reach, drive sales, and achieve mutual business...
4 min read
It’s no secret that we love Channel and Partnership Marketing at Sherpa. We live it and breathe it. But what exactly is it?
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In the fast-paced realm of Partnerships, making confident decisions can be a game-changer for businesses. The world of Partnership Ecosystems is...
