You can see the full recording here but we wanted to summarize the key discussion points, if you didn’t have the time to dedicate to the recording (although it’s well worth the hour).
Host: Jay McBain, Chief Analyst, Canalyst
Panelists:
Nick Otto, IBM:
Kelly Sarabyn, Hubspot:
Tom Perry, The Sherpa Group
We broached the topic of Partner evaluation - as during turbulent times - tech Vendors are finding out that only with a collaborative and successful Partner mix, can you successfully plan and achieve growth. Joined by panellists from Zendesk and Comcast Business
We strived to explore how introducing community into channel activities can yield tremendous benefits in every facet of a technology’s go to market - in sales, marketing, customer success and even finance.
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