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Future of Channel 2023
Europe's largest Channel webinar event. In its third year, it's not to be missed. With a stellar panel of Partnership leaders and the chance to question the panel during the event.
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State of Channel 2023
Sherpa's annual State of Channel panel discussion hosted by Jay McBain.
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Plan your Partner landscape to help recession proof your Channel
In turbulent times, Sherpa discusses how you can recession proof your Partner Ecosystem. Join hosts Tom Perry and Pascale Smith.
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The Importance of Community in Channel
Ecosystem chiefs say to be successful in the Channel, you need to be leaders in the community space; find out why and how. Hosted in our Channel Leaders community via the Guild platform.
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Is Vendor content marketing in the Channel outdated and ineffective?
We dispel the myth that Vendor content marketing in the Channel is dying a slow death and prove to you how today's, more sophisticated, content marketing can help you achieve your Channel goals.
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The Future of Channel
A forward-thinking webinar from Sherpa chaired by Canalys Chief Analyst Jay McBain, where we discuss the big topics that will effect the Channel in the next 3-5 years.
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State of Channel panel discussion
The State of Channel panel discussion is chaired by Forrester's Principal Analyst Jay McBain. He is joined by an expert panel of Channel Leaders.
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Does your MDF give you a Competitive Edge?
Catch up on the first webinar hosted by Activate_MDF from Sherpa in which the panel explores specific challenges and solutions associated with delivering a top-class MDF program.
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Surely not the same Marketing Development Fund (MDF) Plan? Time for a rethink!
The webinar 'Surely not the same Marketing Development Fund Plan? Time for a rethink!' is available now on-demand.
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Go-To-Market with ISVs
The third webinar in our PX Webinar Series asks the questions: Is the Vendor / ISV go-to-market discusses the part PX can play to help deliver more value from these partnerships, more seamlessly?
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PX Masterclass: How to develop a compelling Partner Experience
The second webinar in our PX Webinar Series is a Masterclass on how brands can develop a compelling partner experience. Sherpa's Tom Perry is joined by channel leaders from Dell and ZINFI.
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How to identify, attract and gain long-term value from new Partners
The first webinar in our PX Webinar Series is on Partner Recruitment. Pascale and Andy explore key trends and uncover best practices to identify and attract a new generation of partners.
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Partner Recruitment Takeaways
Sherpa director Pascale Smith summarises the key takeaways from a Channel Chat we had in February 2021 where Vendors shared their insights and best practices on Partner recruitment.
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[Webinar] Watch On-Demand
This webinar, recorded in November 2020 explores why the campaign-in-a-box approach isn't working and reveals a better way to scale Partner marketing programmes.
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How to leverage ABM to grow & scale strategic alliance Partnerships
Why you can't just lift-and-shift your end-user ABM efforts for this context
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On-Demand Webinar: July 2020
In our webinar, we consider an ABM approach to growing these important relationships. With guest speaker, Ruud Geensen from AccountInsight
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Virtual Channel Chat : June 2020
Discover the key takeaways from our latest Channel Chat where we examine the changing make-up of your channel, and what your partners are going to need over the coming months.
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Virtual Channel Chat : May 2020
We welcomed Channel Vendors, small and large, to the second Virtual Channel Chat, asking them how they plan to stand out as more companies shift to digital.
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Virtual Channel Chat : April 2020
We invited Channel professionals to join us for an informal Virtual Channel Chat to talk through the impact that COVID-19 has had on their channel plans, their partners, and what implications it’ll have further down the line.
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Channel Transformation Breakfast : December 2019
We were joined by a room full of channel marketing professionals as our panel of experts shared insights, inspiration and practical guidance for overcoming key challenges and transforming the channel.
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Clock Tower Dinner : September 2019
Over dinner we discussed channel marketing and how we see changes being applied and benefiting the way we operates.
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Channel Transformation Breakfast : July 2019
At our inaugural channel event, we collaborated with tech vendors and partners to bring a morning of discussion around channel marketing to sales and marketing industry leaders.
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Clock Tower Dinner: April 2019
Sherpa played host to a dozen of tech marketing’s leading figures to discuss effective content and martech innovations.
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