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Channel Marketing Events & Meet Ups

Frequent collaborations and discussions on challenges faced within Channel Transformation is one of the most valuable ways to share information.  We frequently run events – from roundtable discussions to virtual webinars – where we share the latest insights, best practice and thought leadership, and host conversations with senior leaders across Vendors and their Partners.

Our upcoming events will be shared here, along with write-ups and summaries of previously hosted conversations in case you missed out.

  • Future of Channel 2023

    Europe's largest Channel webinar event. In its third year, it's not to be missed.  With a stellar panel of Partnership leaders and the chance to question the panel during the event.


    Register now
  • State of Channel 2023

    Sherpa's annual State of Channel panel discussion hosted by Jay McBain. 


    Watch now
  • Plan your Partner landscape to help recession proof your Channel

    In turbulent times, Sherpa discusses how you can recession proof your Partner Ecosystem. Join hosts Tom Perry and Pascale Smith. 

    Watch now
  • The Importance of Community in Channel

    Ecosystem chiefs say to be successful in the Channel, you need to be leaders in the community space; find out why and how. Hosted in our Channel Leaders community via the Guild platform. 

    Watch now
  • Is Vendor content marketing in the Channel outdated and ineffective?

    We dispel the myth that Vendor content marketing in the Channel is dying a slow death and prove to you how today's, more sophisticated, content marketing can help you achieve your Channel goals.

    Watch now
  • The Future of Channel

    A forward-thinking webinar from Sherpa chaired by Canalys Chief Analyst Jay McBain, where we discuss the big topics that will effect the Channel in the next 3-5 years.

    Watch now
  • State of Channel panel discussion

    The State of Channel panel discussion is chaired by Forrester's Principal Analyst Jay McBain. He is  joined by an expert panel of Channel Leaders. 

    Request on-demand
  • Does your MDF give you a Competitive Edge?

    Catch up on the first webinar hosted by Activate_MDF from Sherpa in which the panel explores specific challenges and solutions associated with delivering a top-class MDF program. 

    Request on-demand
  • Surely not the same Marketing Development Fund (MDF) Plan? Time for a rethink!

    The webinar 'Surely not the same Marketing Development Fund Plan? Time for a rethink!' is available now on-demand.  

    Request on-demand
  • Go-To-Market with ISVs

    The third webinar in our PX Webinar Series asks the questions: Is the Vendor / ISV go-to-market discusses the part PX can play to help deliver more value from these partnerships, more seamlessly?

    Watch now
  • PX Masterclass: How to develop a compelling Partner Experience

    The second webinar in our PX Webinar Series is a Masterclass on how brands can develop a compelling partner experience. Sherpa's Tom Perry is joined by channel leaders from Dell and ZINFI.

    Watch now
  • How to identify, attract and gain long-term value from new Partners

    The first webinar in our PX Webinar Series is on Partner Recruitment. Pascale and Andy explore key trends and uncover best practices to identify and attract a new generation of partners.

    Watch now
  • Partner Recruitment Takeaways

    Sherpa director Pascale Smith summarises the key takeaways from a Channel Chat we had in February 2021 where Vendors shared their insights and best practices on Partner recruitment.

    Read more
  • [Webinar] Watch On-Demand

    This webinar, recorded in November 2020 explores why the campaign-in-a-box approach isn't working and reveals a better way to scale Partner marketing programmes.

    Watch now
  • How to leverage ABM to grow & scale strategic alliance Partnerships

    Why you can't just lift-and-shift your end-user ABM efforts for this context

    Watch now
  • On-Demand Webinar: July 2020

    In our webinar, we consider an ABM approach to growing these important relationships. With guest speaker, Ruud Geensen from AccountInsight 

    Watch now
  • Virtual Channel Chat : June 2020

    Discover the key takeaways from our latest Channel Chat where we examine the changing make-up of your channel, and what your partners are going to need over the coming months.

    Read more
  • Virtual Channel Chat : May 2020

    We welcomed Channel Vendors, small and large, to the second Virtual Channel Chat, asking them how they plan to stand out as more companies shift to digital.

    Read more
  • Virtual Channel Chat : April 2020

    We invited Channel professionals to join us for an informal Virtual Channel Chat to talk through the impact that COVID-19 has had on their channel plans, their partners, and what implications it’ll have further down the line.

    Read more
  • Channel Transformation Breakfast : December 2019

    We were joined by a room full of channel marketing professionals as our panel of experts shared insights, inspiration and practical guidance for overcoming key challenges and transforming the channel.

    Read more
  • Clock Tower Dinner : September 2019

    Over dinner we discussed channel marketing and how we see changes being applied and benefiting the way we operates.

    Read more
  • Channel Transformation Breakfast : July 2019

    At our inaugural channel event, we collaborated with tech vendors and partners to bring a morning of discussion around channel marketing to sales and marketing industry leaders.

    Read more
  • Clock Tower Dinner: April 2019

    Sherpa played host to a dozen of tech marketing’s leading figures to discuss effective content and martech innovations.

    Read more

Register for future events

Interested in the Sherpa event series? 

Register your interest so you don't miss out on invitations to future events.