Sherpa CEO Tom Perry's reflections of the State of Channel in 2022/23. This report discusses key themes discussed in our webinar hosted by Jay McBain, Canalys, Kelly Sarabyn, Hubspot, Nick Otto, IBM and Tom Perry, Sherpa.
Sherpa CEO Tom Perry's reflections of the State of Channel in 2021/22. This report discusses key themes that the Sherpa strategy & operational teams have identified amongst our client base of 40+ global technology vendors.
Understand how to visualize Partner value and risk in modern Partner ecosystems to drive data-led Partner and program investment decisions. The report discusses emerging ecosystem segmentation models based on Partner purpose; Explains new model to segment Partners based on potential growth; Form data to action how to deliver ongoing results from assessing Partner value
To deliver the experiences that today’s tech-savvy customers demand, Vendors need variance in their Partner ecosystems. But the old ways of Partner recruitment fall short in their support of this required diversity. It's time to shake up Partner recruitment by obsessing about their needs.
Increased competitive activity among Vendors and reduced face-to-face interactions has further increased the pressure to create cut-through with channel Partners. To succeed in the new era, Vendors need to embrace alternative digital means to influence Partner behaviour.
We’ve worked with B2B Marketing to put together this report on how tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing.
The potential scale of your Channel is both your biggest asset and biggest challenge. If your ambition is Channel growth, how do you obtain a clear overview, understand your current position, and plan effectively for the future?
Using our extensive experience in Partner Marketing, we have created this guide which explains some of the subtleties and distinctions which comes with marketing through the channel.
Effective ABM isn’t just about choosing an agency with proven results and experience. You need the right internal systems, processes and even the right attitude to make ABM a success. Read our 5 Key Success Factors to find out if your organisation is a good fit.
We’ve worked with B2B Marketing to put together this guide to help you navigate this increasingly complex and competitive marketplace, and position your brand as the ideal collaborator.
Following on from our succesful e-book "The Case of The Broken Buyers Journey", we have identified four key priorities for your sales and marketing teams to consider to better support your prospects throughout their buying journey.
Your prospects don’t see themselves as numbers and acronyms, so neither should you. Sales and marketing alignment is currently an industry-wide focus, but what is it that makes it so difficult to achieve? Find out more now.
Find out what Marcus thinks have been the biggest channel developments and what partners need from their vendors and how he thinks the channel needs to transform over the next few years.
Let's improve your online strategy...This guide is going to point out all of the most common myths and assumptions about how SEO works and debunk them for you!
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