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Annee Sian

Senior Marketing Professional, Content Marketing Specialist, 15+ Years of B2B & B2C Marketing Experience

Sherpa's Five Key Pillars of Partner Experience (PX)

5 min read

How to Develop a Compelling Partner Experience (PX)

2021 has been the year that Partner Experience (PX) has lept to the forefront of channel strategy and operations. We have been speaking with global vendors all year who understand the advent of marketplaces, the emergence of different Partner types...

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Social media blog graphic with Tom Perry and Nikki Gatenby about workplace culture in channel

4 min read

Workplace Culture in Channel, a Journey to Optimising PX

At the heart of any channel is its people. And where you have a workforce you have workplace culture, which is defined by the character and...

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What Is Channel Partner Experience Tom Perry Blog Interview

3 min read

What is Channel Partner Experience?

Partners bring scale, vertical expertise, customer management skills and renewal process to technology vendors - it goes without saying that the...

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Building blocks showcasing 2020 turning to 2021

5 min read

State of Channel: 2020 Lessons and Channel Transformation in 2021

As the close of 2020 approaches, we took some time with our CEO Tom Perry, to look back on our experiences as a specialist channel agency and what...

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