Sherpa insights

4 min read

Meet the 2026 Partner Marketing Leaders Ambassadors

The Partner Marketing Leaders Community Ambassadors for 2026 are here and we could not be more excited about the group we have brought together. Ten...

On-demand webinar: The Partner Marketing Funnel: Introducing the 4 Why's

Partner marketing isn’t just about generating leads. It’s about moving opportunities through the funnel with clarity and purpose. Yet for many...

2 min read

The Future of Partner Marketing: 6 Takeaways from the webinar Webinar

Partner marketing is entering a new era.

30 min read

On-demand webinar: Future of Partner Marketing 2025

Partner marketing isn’t just evolving, it’s accelerating. With buying committees now stretching to 20+ decision-makers, AI reshaping how we work, and...

1 min read

Introducing EdisonAI Campaign Manager on Azure Marketplace

14 min read

On-demand webinar: Partner Recruitment Done Right

Recruit Smarter. Find Partners That Perform.

2 min read

Catalyst25: A Defining Moment for Partner Marketing

By Tom Perry, CEO, The Sherpa Group Seattle might be a long way from the UK, but the ideas shared at Catalyst25 will travel even further. This wasn’t...

On-demand webinar: How Partner Concierge scales Partner led demand

Providing Partners with the right tools, insights, and enablement strategies can be the key to unlocking their full potential. But how do you ensure...

2 min read

Is unspent Partner Marketing Development Funds really a problem?

I hear this phrase over many years that millions of dollars of MDF are left on the table each Quarter due to Partners not spending it. That really is...