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In Partner marketing, accurately measuring Partner readiness for activation and enablement is crucial. At the core of successful Partner marketing lies the challenge of evaluating elements that are not directly quantifiable by traditional metrics....
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It was once again a pleasure to host the State of Channel 2023 Panel Discussion and thank you to all who joined the session live. Hosted by Jay...
3 min read
Around ten years ago Campaign in a Box was what every Channel marketing team demanded, but Vendors quickly realized that pushing out content to...
4 min read
Our recent Future of Channel webinar, chaired by Canalys' Chief Analyst, Jay McBain, saw our panel of experts take a deep dive into what they believe...
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It was a pleasure to host and see so many dial in to Sherpa’s State of Channel 2022 Panel discussion featuring: Host: Jay McBain, Forrester Research...
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We recently held a virtual Channel Chat with a selection of tech Vendors on the topic of Partner recruitment, to share professional opinions and best...
5 min read
The demands made of channel Partner marketing are significant: it needs to scale, demonstrate ROI, generate revenue (often within a quarter), reflect...
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Global Systems Integrators – or any very large, strategic partner – often represent the type of channel Partner who can significantly impact channel...
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The objective behind creating the Channel Transformation Framework was to produce a picture of maturity for channel professionals wanting to assess...
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...or is it just good marketing? To give you some perspective on why I'm tackling this as a subject, let me qualify my experience to you. We have...
