Sherpa Insights

You can see the full recording here but we wanted to summarize the key discussion points, if you didn’t have the time to dedicate to the recording (although it’s well worth the hour). Host: Jay McBain, Chief Analyst, Canalyst Panelists: Nick Otto, IBM: Kelly Sarabyn, Hubspot: Tom Perry, The Sherpa Group

A repackaged campaign in a box blog.

The Future of Channel is closer than we think. Our recent event, chaired by Jay McBain from Canalys takes a deep dive into what is on the horizon.

Key take-aways from our State of Channel panel discussion chaired by Jay McBain. He was joined by a panel of expert Channel leaders.

Sherpa director Pascale Smith summarises the key takeaways from a recent Channel Chat where Vendors shared their insights and best practices when it comes to Partner recruitment.

Channel Partner marketing is evolving. The traditional Campaign-In-A-Box approach driven by Vendors is giving way to a scalable managed Partner marketing movement, and here are four reasons why.

Growing GSI Partnerships Requires a Uniquely Different Approach

Discover the findings from the Channel Transformation Framework, download our infographic today.

JULY INSIGHTS: People judge whether it's ABM or not based on their own experiences and what they think account based marketing looks or feels like. This isn't ABM?!