Sherpa News

Today, March 8th The Sherpa Group celebrates International Women's Day. This year's theme is Equity. We discuss what this means to us.

Award-winning global Channel agency The Sherpa Group today announces the hire of John Hones, the agency’s newly appointed Chief Product Officer.

We have been working on our unique set of values that have been developed by our people and truly reflect what it is like to be part of the Sherpa team. This week we take a closer look at our value, We are Driven.

We have been working on our unique set of values that have been developed by our people and truly reflect what it is like to be part of the Sherpa team. This week we take a closer look at our value, People Matter.

We have been working on our unique set of values that have been developed by our people and truly reflect what it is like to be part of the Sherpa team. This week we take a closer look at our first value Be Bold

Sherpa recently revisited their values, this blog explains the reason for exploring new values and how the process was implemented.

Through a new, global partnership, Impartner and The Sherpa Group intend to drive Partner Experience with a “combination of best-in-class technology, support and services for every stage of the Partner journey.”

Now is the time to get your house in order, focus your efforts on efficiency and strategy, so when the time comes, you are able to service your bounce back

Sherpa has launched the tech industry’s first ever Channel Transformation Model to help Vendors create an actionable strategy and safeguard investment.

It’s time to seize the opportunity inside your Channel – Find out how to rate your Channel maturity in moments & make informed decisions about what’s next

we examine the types of Channel partner, the skills required to make a good partner and how to find the right partners for your Channel strategy.

The channel is an important route to market in the tech sector, but it would appear that channel marketing has not been keeping up with developments.

Is there a set of marketing tactics which is unique to account based marketing? Or are the key practices just good marketing?

As marketing automation technology is becoming increasingly sophisticated, we look at why it is so important in B2B Tech Marketing

Strategic focus, ABM, Personalisation, Customer Experience and Channel Transformation - The five key trends that we think will provide a focus in 2020.

Everybody knows the story of Ebenezer Scrooge...but what about Webenezer Stooge? A sales focused miser who must learn not to neglect his marketing before it is too late. Will the ghosts of marketing past, present and future be able to convince him to change his ways?

Sales and Marketing Alignment is often discussed as an integral part of a successful sales process, but how does this translate in to Channel Marketing?

Aligning your Sales and marketing teams is key to a successful ABM campaign and vital when scaling ABM campaigns across your organisation and through the tech channel.

You can’t scale ABM without sales. Tom Perry will be sharing 8 key steps for perfecting alignment at the B2B Marketing ABM Conference on Tuesday 5th Nov.

Why is sales and marketing alignment so hard to achieve? This blog looks at how your customer could be the cure to your fractured sales and marketing team

Think smarter when it comes to your social strategy. Enable your blended Sales and Marketing team to fully support your prospects by utilising the power of your social media platforms.

Soggy Bottom-of-Funnel? This blog looks at what we can learn from the Great British Bake Off to create a recipe for marketing success?

Why is it that we now expect our speakers to have a music preference, our watches to be smart and our Chatbots to have a personality? Chatbots and Voice Search are a growing area of Marketing.

A-Level results day is here, but are these results the be all and end all? As we marketeers know, there is never one single route to get to your required destination...

As MarTech and ABM are dominating B2B marketing, we ask an important question-is it time to change the channel? Let's talk about Channel Transformation.

We are giving the marketing ‘b-team’ the shout out they deserve – introducing the unsung heroes of your marketing strategy: Brand, Messaging & Design.

England are victorious and as the nation recovers, we look as what we as marketeers can learn from the ICC 2019 cricket world club.

At Sherpa we are always up-skilling our team. Read about how we are applying our recent training: client engagement and the sales process to marketing!

Sherpa attended the first ever UK Drift Hypergrowth marketing event. It was a positive and encouraging reminder to remember to be human in our approach to business. “People may not remember what you did, or what you said, but they will always remember how you made them feel”

We think there a few myths when it comes to the famous three-step buying process. Find out these big little lies and learn to keep your leads alive

The Three-Stage Buying Journey is Killing Your Leads. Here’s How. Too many leads are dying, cold and neglected, before they reach a salesperson. The killers? A model of the buying journey that can’t handle B2B tech sales. And an over reliance on a single marketing tool…

No two departments are more intertwined than those who create the messages as to ‘why you should buy a product’ and those that are responsible for selling it. However, the relationship between these two departments is often far from harmonious...

Sherpa played host to a dozen of Tech marketing’s leading figures at St. Pancras Clock Tower to discuss the tech marketing landscape of 2020 and beyond.

marketing is flooded with confusing acronyms, but when we are talking about MQLs and SQLs, are we all speaking the same language? This blog looks at the importance of ensuring our lead terminology is confirmed to ensure sales and marketing work together to achieve a common goal.

We optimise everything we do…whether that is for our clients, or for ourselves; whether it is for web content, SEO, email marketing or paid traffic. This blog looks at the six key ways in we can optimise our email marketing?

As the world counts down the days, hours and minutes until the Season 8 premiere of Game of Thrones, we look at the marketing lessons we can learn from the HBO phenomenon. From content marketing, to promotion and team solidarity - there are plenty of marketing skills we can take from the series.

We have been talking all things MarTech at Sherpa lately. If you are looking to tame your monstrous tech stack, find out what questions to you should be asking to take the next step as a buyer to build a technology stack for exceptional ABM in this blog.

From strategy and campaign structure to reporting and team efficiency, optimisation should feature heavily in every campaign element. This blog discusses why optimisation shouldn't be limited to SEO and everything should work well together to get the best results...including your team.

Today is International Women's Day! As women across the world are taking action for equality, this blog celebrates how Sherpa champions flexibility, transparency, equality, understanding to create a balanced environment for both men and women. #balanceforbetter #IWD #InternationalWomensDay

As AMB, channel ABM and Demand Gen get more omni-platform and more sophisticated, navigating the MarTech Minefield is becoming more and more complicated! This blog looks at 5 ways that a Marketing Agency can help you turn your MarTech nightmares into a dream come true. #ABM #Martech #martechstack

Is your marketing technology stack giving you nightmares? Sleep easy with our quick guide to building the perfect beast. #ABM #Martech #martechstack

How can you make your B2B Social Media Marketing successful and ensure it stands out above the noise? Here are five tips to ensure your b2b social media is on point.

How do you turn an objection in to an opportunity to extract more information and turn the prospect in to a lead? Using data from 3million recorded calls and 67,149 sales meetings, Gong identified some key techniques that were used by their top performing sales people. This blog discusses them...

Based of two pieces of research from HBR and CallHippo, we look at the optimum time and process to follow up leads. This blog discusses research showing which is the best day, the best time of day, the optimum response time and the persistence of follow up for converting leads in customers.

With the #10yearchallenge taking social media by storm, we look at how companies can keep their marketing real and connect with audiences without hiding behind rose-tinted filters!

Sherpa has started the year by welcoming 4 new team members and it has got us thinking about our values. They are always consistent and provide a framework for our company's culture. So this blog discusses our values and how our team applies them to everything we do.

Everybody knows the story of Ebenezer Scrooge...but what about Webenezer Stooge? A sales focused miser who must learn not to neglect his marketing before it is too late. Will the ghosts of marketing past, present and future be able to convince him to change his ways?

Making the perfect cocktail involves a process to ensure the relevant ingredients are properly measured, combined at correct times and the flavours are balanced. This is a lot like the marketing mix...this blog looks at the similarity of blending the perfect cocktail and creating the best campaign!

Planning is a key part of marketing. We spend countless hours planning campaigns, content, communications, blogs and social posts. But why? This blog discusses why planning is the most important part of any marketing campaign and enables you to be more agile in your marketing.

Each week nearly 10 million people tune in to Strictly Come Dancing and cannot get enough of the ballroom phenomenon. But what is it that makes Strictly such a success and how can we can we harness some of their rhinestone fuelled magic for use in our own marketing efforts?

This blog looks at the 2018 Account-Based Marketing Benchmarking Study: Raising the Game with B2B Marketing. The report, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with ABM and we share our key points from it.

400 B2B Marketing professionals descended on the Mermaid Theatre in London on November 8th 2018, for the annual B2B Marketing Conference - ABM:Getting it right and making it happen. As a sponsor, these are our 4 key takeaways from the event.

Engagio recently interviewed 1260 B2B companies and asked them how they are applying ABM to their marketing strategies. This blog looks at the results of the ABM 2018 Outlook Survey and outlines our three key takeaways.

Partner ABM has many distinctions, that must be understood in order to be successful. So how do you find the right agency to guide your business successfully through the fast currents and turbulent water? Here are our five tips for choosing the right Channel ABM agency.

ABM is fundamentally changing the way companies market but can it really work in the channel? We look at the subtleties & distinctions which come with marketing through the channel and discuss how to create a landscape where Vendors can establish successful and scalable ABM programmes for partners.

Sherpa recently sponsored a local girl on her travels to Cambodia, where she was spending a month with families throughout Cambodia to offer vital development within their villages. This guest blog describes her journey.

Have you ever wondered what goes into an account-based marketing campaign? Sherpa explores the 5 steps every B2B business should know about building an ABM campaign. Read our latest blog and find out how aligning your sales and marketing processes can grow your revenue.

The term ‘marketing mix’ is well defined and commonly used, but how can learn from the Great British Bake Off to create a recipe for marketing success? This blog looks at the key ingredients for for the perfect marketing mix.

Let's get personal! Customer experience is so important now and with B2C sites raising their customer experience game, B2B customers are expecting the same level of service. This blog looks at personalising in the B2B marketing space.

100 million hours of video are watched on Facebook every day - imagine the power video can have when it actually provides something useful. This blog looks at video and the impact it may have on your marketing.

what makes for successful Account Based Marketing? How do you know if it will be a fit? We have done the hard work for you and laid out five key criteria for successful ABM.

Account based marketing works with - and even improves upon - the efficiency of many existing marketing practices.

Should we be applying B2C methods to B2B marketing? Featuring a blog by Pascale Smith following the 2017 B2B Ignite- we look at AI and it's potential impact on B2B marketing.

This blog looks at the relationship between sales and marketing and the necessity of alignment. If Love Island can bring single people together, businesses can bring teams together!

Revisiting a blog from 2017 which is as relevant now as it was then! Marketing is a blend of Art and Science and at Sherpa we understand that. Read to find out more about striking the balance between art and science.

An interview with Grazia Ladisa, Sherpa’s digital marketing executive to chat about two days she spent in London at Google’s Audience Expert Days - a training day which delved into what Google are doing to help us use their platform to reach and understand our audiences better.

A blog which pulls out some the key findings from Hubspot's State of Inbound 2018 report, which looks at the benchmark data in the changing marketing and sales landscape

With new technologies developing at an incredible speed, it is up to businesses, not to be wooed by the latest app and maintain a focus on strengthening core routes to potential new clients. This blog discusses the key findings of the Inbounder 2018 conference.

GDPR has taken the world by storm and businesses are panicking. This is a blog about keeping your head about you when other businesses are losing theirs! It's about maintaining a good database, trusting your marketing methods and not blanket emailing your entire database-you'll lose good contacts!

This blog focuses on our recent webinar, the ‘death of MDF: reviving a broken system’, in which we shared some of our best practices for optimising MDF and marketing campaigns in general. We discuss the key points, which we think could revive the MDF programme and make it far more profitable.

Preparation is the key to getting the traction your marketing campaign needs. Find out why we think end-to-end marketing is crucial for success and how programmes such as MDF could benefit from adopting end-to-end techniques.

We see a lot of MDF models here at Sherpa and it seems to us that the MDF model is fundamentally broken. Read Sherpa's golden rules for MDF optimisation here!

Sherpa is taking GDPR by the horns. This blog discusses why we think GDPR is nothing to be scared of and for most businesses it is an opportunity which should be embraced.

Happy International Women's Day! At Sherpa we like to continuously celebrate the women on our team - this blog is all about them!

Our team is at the heart of our business. This blog takes a look into the culture at Sherpa and the values we all live by.

Sherpa's analysis of Hubspot's 2017 Content Trends report is here. We look at the impact of content preferences on different audiences and discuss how video is here to stay!

We are really excited to finally reveal our new Sherpa branding! We have a fresh new image, a fantastic new logo and a brand-new website as part of our rebrand!

Why wait until the new year to make changes? At Sherpa, we are constantly tweaking what we do to become the best tech marketing agency around!

Article highlighting the value of paid social in delivering ROI. We look at 3 campaigns, all different in style, but each delivering value to the advertiser.

When your reader opens your email, they expect great copy and they deserve to get it. Find out how to deliver great emails in part 2 of our blog.

A comprehensive breakdown of best practices for email marketing, learn how to write and send great emails for the best engagement.

Analytics isn’t about reporting for the sake of reporting; it’s about tracking progress. And not just aimless progress, but progress towards a specific goal.

Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. Our latest blog can help...

Buyer personas help you understand your customers (and prospective customers) better, making it easier for you to tailor your content, products and services.

Marketing is a blend of Art and Science and at Sherpa we understand that. Read to find out more about striking the balance between art and science.

Account Based Marketing (ABM): for some, it’s the latest trend in B2B marketing that everyone is talking about. For others, it’s a matter of...

B2B Marketing in the APAC region. A Blog covering user interface, platform variation and culturally appropriate marketing strategies.

Humanising B2B Marketing - Thoughts from the B2B Ignite Marketing Conference on creativity and originality in the B2B Marketing landscape.

Artificial Intelligence in B2B Marketing - Thoughts from the B2B Ignite Marketing Conference by Pascale Perry.

Video in Marketing 2017

Designing our new website taught us a few things about what to consider when building a new website.

When it comes to email marketing the secret is in the subject line and our blog takes you through some top tips for creating the perfect email subject line.

Customer Experience is key.

Avoid putting too much content on your website

Our predictions for the trends in IT marketing for the year ahead, read our 2017 marketing predictions and you will be ahead of the game for the year ahead.

User Experience is a crucial part of every web design project, read this blog to learn User Experience Principles that you can implement in any design project.

This blog will answer the question what is a lead and tell you everything else you need to know about what a lead is.

Surviving in the SEO arena can be tricky, especially for smaller companies, but reading this blog will put you at the forefront of Search Engine Optimisation.

Learn these 3 sure fire content marketing methods and never struggle again creating powerful content to boost your inbound marketing efforts.

For B2B marketers lead generating on LinkedIn is a must. Our latest blog details how to generate leads using LinkedIn as part of your inbound marketing strategy

Is twitter a lead generating machine? Read more to find out how to generate leads on Twitter.

Read our blog on the 5 top lead generation strategies for Facebook and you will never have a problem generating leads using Facebook again.

As we celebrate our 4th birthday we take a look at the changing landscape for demand generation for IT & technology companies

Keywords are much more than just a randomly selected list of words; they form the foundation of all inbound marketing efforts!

In 2013, however, with declining newspaper and magazine subscriptions, and fewer jobs, we ask, “where have all the journalists gone?”.

Inbound marketing is about delivering the right content in the right place at the right time, thus creating marketing that people love

HTML stands for HyperText Markup Language. This is the markup/ code behind the scenes of web pages that tells browsers how to interpret words/images

Google has evolved from a 1996 research project into the world’s most visited website with more than five billion searches every day

With more than 1 billion active users on Facebook, there’s no denying that this social networking site is a viable place to attract potential customers

It's simple, easy and most of the time it doesn't take long to get them sorted!

Dynamic content caters specifically to the viewer, letting you provide relevant information whether they’re a prospect, lead, or even a returning customer.

Conversion paths provide intelligence about your new business leads, help segment your online traffic, and can position you as a thought leader in your industry

Businesses that regularly blog receive 55% more web traffic and 70% more leads than those that don’t!

Learn how simple A/B testing is and why you should use it.

Inbound IT marketing means specific actions that generate more leads and sales. The best part is that they come to you

Keyword ideas are easy to come up with. The Google search term gives you the answers. You just have to know where to look.

Learn how to write IT marketing email that gets more clicks. Sometimes simpler is better.

Follow these 5 steps and watch your inbound IT marketing drive in more quality leads.

The best IT marketing techniques never stop until they produce more sales. Find out which methods work best.

Take full advantage of potential revenue streams found in your website data analysis. The smart prospector always strikes gold

Find out how effective online customer relationship management (CRM) helps improve traffic, leads, and revenue for your business

Attract traffic with a content marketing strategy based on best practices. Bring them to you like bees to honey

Take advantage of some simple insights to boost your online marketing results. Understanding basic concepts makes future efforts more productive

The best marketing strategy shortcut is know how. Find out the fastest way to increase sales and leads.

Choosing the right marketing for your IT company can make or break your future. Should you hire, contract or use an outsourced IT marketing firm?

Outsourced IT marketing puts you ahead of the game with mature systems, experience, and scalability.

Discover the next 3 steps to awesome B2B IT Marketing in this part 2 of a series of 2 blogs

Discover the first 3 steps to great B2B IT Marketing in this part 1 of a series of 2 blogs

Find out how effective online customer relationship management (CRM) helps improve traffic, leads, and revenue for your business

Attract traffic with a content marketing strategy based on best practices. Bring them to you like bees to honey

Take full advantage of potential revenue streams found in your website data analysis. The smart prospector always strikes gold

Don't waste valuable leads with lousy follow-up - here's a great infographic with some science to guide you from Harvard Business Review

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